Stories that Stick: The Irresistible Power of Strategic Storytelling
Wednesday, April 27, 2022
11:00 AM - 12:00 PM (MST)
Location Name
Solana Ballroom

Within every individual and within every company there is an irresistible force: stories. Stories have the ability to captivate, influence and transform those who encounter them. Storytelling connects people to companies, companies to purpose, and most importantly, people to people. The problem? Though the stories are there, they are often overlooked, unmaximized and remain untold. As a result, businesses and individuals frequently miss critical opportunities to connect in powerful and profitable ways because they lack the storytelling skill. Learning Objectives • Learn the scientific reasons why storytelling is the most effective form of communication for capturing attention and influencing behavior. • Gain clarity on the difference between what a story IS and what it isn’t (you’ll be surprised). • Obtain specific strategies for accessing the unlimited stories available for each individual and within each company. • Discover the biggest storytelling mistake and how to avoid it. • Leave with specific tips for crafting and telling compelling stories.

Kindra Hall