Let's take care to a whole new level by revitalizing how we think about caregiver engagement. During this pre-session, you'll hear from guest speaker Ruth Weirich, author of Workplace Stability: Creating Conditions that Lead to Retention, Productivity and Engagement in Entry-Level Workers (title should be bold and italicized), on what the research tells us about engaging with caregivers in a meaningful way. Other guest speakers include myCNAjobs, to share insights on the direct care workforce personas (SR TO RUK - this note was included: this should be bolded and italicized as it's their proprietary research) and how to market your jobs to appeal to each one.